There are only three principal public events in a person’s life: baptismal, burial and marriage. Among the three, only marriage allows top honor for the principals. Throughout the tradition, marriages had been considered as the notable day for a lady who is about to pledge her matrimonial vows towards the chosen one.
Marriage is her Biggest day more than that of the groom. This is why marriages have always been made exceptional and bridal dresses created as such to fit the festive occasion. This practice of creating the bride look splendid in her bridal dress runs down throughout the history, with widespread influence dating back to medieval times.
Bridal dresses were not always white, in opposition for what have been normally perceived by most people. Bridal dresses before the Victorian era would usually adapt the color of what is popular and what is available. Shades of lively colors were generally used and pastel colors were also popular.